Social media at the National Conference

Nobody goes to a conference alone anymore.  Social media lets you brings your colleagues, friends and followers with you.  The Sustainable Communities Division would like to encourage you to actively use social media during the conference. This article provides information to help you prepare your strategy.

First  - there are three areas to cover: sustainability as a topic, the Sustainable Communities Division, and of course your own work.

Second – plan for your best channels, whether it’s Facebook, Twitter, Pinterest, SlideShare, Instagram, LinkedIn, email, blogs, reports or articles you’ve promised.  For the division, LinkedIn is the most popular channel, though Twitter brings in important contacts like media and global audiences.

Third – Think about which times of day for posting are important; most instances are weekdays during work hours. Posting later in the day can be important for managers who are catching up, or for offices that block Facebook (colleagues will be checking personal accounts after work).

Finally – look at the sessions you plan to attend and see how to prepare ahead of time, particularly if you are presenting. Think about the best hashtags for your industry when using Twitter, LinkedIn and Instagram ( e.g., #water will get more search hits than #stormwater).

Here are some tricks to get started:

  • Before the conference:  start advertising your sessions with industry hashtags and your panel’s Twitter handles (either personal or organizational). Contact your clients or stakeholders and huddle on what sessions are important to cover for your projects.
  • During the the conference: For the division use @APASCD. If you want to get re-tweets and engagement, mention the “big names” and big organizations – they will often retweet yours. social media has grown so big you often need more than one post to get to your audience.  Posts with photographs tend to get more traction so try to get a photo with a speaker, your office, an exhibitor, etc.. When posting or blogging try to link content from separate sessions and how they fit to tell a larger sustainability story.  Quotes are incredibly newsworthy, so plan on getting a quote for posts and articles.
  • Sustainable Community Division awards: winners will be announced for these first ever awards on Sunday April 27. Follow @APASCD to retweet or plan on live reporting from the awards. If you are an award winner, we will have a press release but consider writing your own for your local or industry media.
  • After the conference: Thank you’s are always important and amplified when posted socially.  For articles, think of writing about lists, for example, the top 3 new ideas or top 5 new tech tools.  Make sure you compile information for your office or grants reporting while material is fresh in your mind.

e-Bulletin for 3/27/14

In this issue:

  • Reminderthe application for the 1st Annual Awards for Excellence in Sustainability is due March 31!
  • The Sustainable Communities Division’s Mentorship Program is looking for participants
  • Division events in at the upcoming APA conference in Atlanta
  • And so much more!

Read the full e-Bulletin online.

Sign Up for SCD’s New Mentorship Program!

Are you a student or young professional looking for guidance as you begin your career, or are you an experienced professional who’s looking to make a positive contribution to the profession? Then consider joining SCD’s new Mentorship Program!
The Mentorship Program aims to promote professional development amongst the Division’s junior members by pairing them with more senior members experienced in sustainability planning fields. All members of the Division are eligible to participate in this nine month-program, which will kick-off during our Conference Reception on Sunday, April 27th in Atlanta. Mentors and mentees are expected to schedule monthly phone calls or in-person meetings, and matches will be made on the basis of availability, areas of interest, employment sectors, and location.
If you are interested in participating, please complete one of the following forms relevant to your status by Friday, April 4th at 5 PM EDT:
  • Mentor (experienced professional)
  • Mentee (student or young professional)
For more information, please contact Mark Teschauer at markteschauer@gmail.com.

e-Bulletin for 3/13/2014

Read the full E-Bulletin here. 

In this issue:

  • Sustainable Communities Division Awards for Excellence in Sustainability
  • Sustainable Communities Mentorship Program
  • 10 things planners should give up for Lent
  • And so much more!

APA Sustainable Communities Division announces first annual award program for Excellence in Sustainability – APPLICATIONS NOW ACCEPTED

APA-sustain

The American Planning Association Sustainable Communities Division (APA-SCD) proudly announces the first annual Awards for Excellence in Sustainability. The Division is accepting applications until March 31, 2014 in seven categories:

  • Sustainable Development Project
  • Sustainable Building Project
  • Sustainable Park, Recreation or Open Space Project
  • Green Infrastructure Project
  • Sustainable Policy, Law or Plan
  • Leadership in Sustainability
  • Emerging Leader’s Sustainability Plan or Project

Click here for the full application packet.

Criteria:

The award criteria for projects include (1) Originality + Innovation, (2) Compatibility, (3) Effectiveness + Results, (4) Engagement, & (5) Transferability. For leadership, criteria are (1) Quality, (2) Influence, (3) Innovation + Inspiration, (4) Outreach and Engagement

Eligibility:

Plans, projects, programs, tools, processes, reports, or ordinances must have been published, implemented, or completed within the past three years (no drafts). Awards are for projects in the United States and Canada. The Leadership in Sustainability award can be an APA or non-APA member.

Application:

Applications are due by 5 p.m. March 31, 2014. The application consists of (1) one page entry form, (2) A brief description of the nominated person or project and how they exemplify excellence in sustainability, at least one photo, and up to 20 pages of supporting materials.

The awards will be given Sunday April 27, 2014 at the APA-SCD Annual Reception and Awards Celebration at The Double Tree at Hilton, 160 Spring Street, NW, Atlanta, Georgia, 5-7 PM.

CONTACT:

Questions should be directed via e-mail to  PASustainabilityAwards@gmail.com or to Becky Bradley, AICP, 610-264-4544.

e-Bulletin for 2/27/14

Read the full bulletin here. 

In this edition:

  • Thoughts on the New Partners for Smart Growth Conference
  • The Protected Intersection for Bicyclists
  • The 10 best new Complete Streets policies in the US
  • And so much more!

e-Bulletin for 2/13/2014

Read the full bulletin online.

In this issue:

  • Call for volunteers for the division’s communications team
  • The Planner’s Guide to Tactical Urbanism
  • Strategies we should not be taking to preserve historic architecture
  • Conferences, webinars, and more!